Yieldstreet x Mike Perry
2021
New York
At this year's Armory Show in NYC, Optimist and Yieldstreet partnered with New York-based artist Mike Perry to demonstrate what democratized art investment looks like. With an immense 39’x9’ art mural comprised of more than 600 smaller canvases, Perry created a tangible manifestation of how Yieldstreet is reinventing the traditional approach to art investment, which at the moment is only accessible to the top 1%. Optimist designed and produced a digitized art mural that was broken up into collectible tiles that were available for guests to take home, allowing attendees to own a piece of art, literally, without owning the whole piece. When tiles were removed, a black and white version of the work remained, offering guests a way to interact and create their own version of the massive piece.
2022 Clio Awards Bronze winning
Credits
Optimist Inc, Los Angeles
Client: Yieldstreet, New York
Chief Marketing Officer: Wittney Rachlin
Sr. Marketing Manager:Joe Sancio
Sr. Marketing Associate:Tyler DiValerio
Chief Creative Officer: Toygar Bazarkaya
Chief Executive Officer: Juergen Dold
Chief Marketing Officer: Rose Odeh
Creative Director: Tom Holmberg
Creative Director: Michael Brown
Creative Director: Ryan Bair
Spatial Designer: Chris McKay
Account Group Director: Meg Baglien
Account Manager: Nadia Elkettani
Editor: Glenn Milligan
Cinematographer: Andres Montalvo
Producer: Adonis Phillip
Account Executive: Joanna Melendez